ABIGAIL MARSH
MARKETING COORDINATOR
LANDMARK COMMERCIAL REAL ESTATE
What do you do in your role? As marketing coordinator, I manage all of Landmark’s social media accounts and content, ad creations, event planning, community involvement and assist in creating marketing packages to showcase Landmark’s commercial listings.
How did you get involved in marketing? When I was a senior in high school, I had the opportunity to intern at the Riordan Clinic and work with their marketing director, who at the time was Erin Manning. Going into it, I didn’t know much about marketing and all that went into it but learned so much from Erin and was super intrigued by the creative aspect of it. The following summer, I helped open their Overland Park office and had a lot of fun doing so – which overall made me switch my major at JCCC to Marketing Management! Fast-forward to getting hired at Landmark as our front office assistant in 2020, where shortly after I was directed to take over our social media accounts. From there, I was given the opportunity to create and fulfill a brand-new marketing role within the company.
Tell us about a mentor who got you started on this path and why they’re important to you. There are two people who come to mind — Erin Manning and my current direct supervisor, Bri Lassiter. I can thank Erin for sparking my interest in marketing when I was a teenager during my internships working under her. However, Bri has taught me so much about marketing for the commercial real estate industry. I really appreciate the way she continues to challenge, critique, and praise my work.
Best advice someone gave you early in your career? Take advantage of the technological intelligence our generation has and don’t be afraid to create something that could be outside of the norm — different stands out.
Will marketing be your profession long-term and why? I have a passion for marketing, so in my ideal world I’ll continue to grow and polish the marketing within Landmark.’
Feature from the Wichita Business Journal.
